Paris and the keys to luxury business - From 21 to 30 July 2025

Programme content

The objective of this summer programme is to impart fundamental knowledge on how and why French luxury brands are so successful. To do this, you will learn about the history of luxury, and the current strategy of luxury brands. 

During this summer programme, you will:
- Acquire a strong understanding of the main players in the luxury market
- Learn to explain what is so unique about strategies used by luxury brands 
- Experiment and create your own luxury strategy
- Experience the luxury environment in the world capital of Luxury

Level & credits

This course is for students who have already completed at least one year of undergraduate-level studies.
A strong command of spoken and written English is required.

The module is worth 6 ECTS (3 US credits) for 27 contact hours.